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It's in Facebook's interest that its advertising partners be as happy as can be about where they put their marketing dollars, especially in the wake of controversies about how the tech giant has measured the amount of time users spend watching videos. That's why the company today unveiled a new information to, known as the marketing mix modeling (MMM) portal, which will let advertisers "gather information directly from Facebook, Instagram and Audience Network" and compare which of their ads, whether on TV, digital, or print, are delivering the best results. Facebook said more than 150 brands have already begun making advertising decisions based on such data.

As part of the same announcement–and clearly to address concerns raised by the measurement controversies–the company also noted it has taken several steps to improve the way it measures user engagement. The steps include, among others, expanded partnerships with Nielsen and comScore, as well as a new partnership with DoubleVerify that aims to improve "viewability verification."

If going out of business and having to hand back $34 million in preorder funds wasn't bad enough for the once-hot drone startup Lily Robotics, a Forbes report today about a raid by police investigating alleged fraud suggests things have gotten plenty worse. 

According to the Forbes story, which cited an anonymous source, law enforcement raided Lily's offices earlier this month after the San Francisco District Attorney's office alleged that the company had faked a promo video touting its many high-tech capabilities, including "follow-me" features that supposedly allowed it to automatically circle around a subject. The authorities are alleging that the video was faked, and Forbes quotes an email from Lily's CEO to the maker of the video as saying that, "I am worried that a lens geek could study our images up close and detect the unique GoPro lens footprint….But I am just speculating here: I don't know much about lenses but I think we should be extremely careful if we decide to lie publicly." Forbes said Lily would not comment on rumors and the company did not immediately respond to a Fast Company request for comment. 

[Photo: courtesy of Under Armour]

Shares plummeted more than 25% today after Under Armour reported disappointing holiday sales. Chip Molloy, the company's CFO, is stepping down next month due to personal reasons. 

CEO Kevin Plank said that part of the problem was that the bankruptcies of brick-and-mortar sports stores like Sports Authority and City Sports meant that there was less inventory for Under Armour to sell. 

Read more in Fortune

The ACLU raised $24 million in online donations just this past weekend and to figure out smart ways to use that money, it's linking up with legendary startup accelerator Y Combinator. The civil liberties group, whose profile and budget has skyrocketed since the election of Donald Trump, will join the Winter 2017 class in addition to presenting at its Demo Day in March. In a blog post, YC president Sam Altman wrote about his "delight" at welcoming the group: "The ACLU has always been important, but has a particularly important role right now. We are honored to be able to help, and we will send some of our team to New York for the rest of the batch to assist."

Back when we all thought Donald Trump was going to lose the election, Hot Take Land was abuzz with widespread speculation about whether he would launch a media venture to capitalize on his newfound fanbase. Well, Trump is now the president, but that doesn't mean "Trump TV" is dead. It turns out, you can do both:

Join @POTUS Trump tonight at 8pm EST as he announces his #SCOTUS pick! We'll be streaming the historic event LIVE:

The API had been in beta and was only open to about 100 advertisers, but in advance of Snap Inc.'s soon-to-come initial public offering, the company has opened up its automated ad-bidding software to any brand that wants to use it. Check out Recode for the full story.

Today was Ajit Pai's first meeting as chairman and though he was asked about net neutrality several times, he repeatedly refused to say whether he'll enforce the rules. He's long expressed his opposition to the current rules and did say that he wouldn't pursue small ISPs that violate net neutrality's truth-in-billing rules, reports Ars Technica. But as for enforcing the core rules, he wouldn't touch the question, saying "I'm not going to comment on what steps we may or may not take on enforcement." The most he would say was that he favors "a free and open internet" and opposes Title II, which reclassified internet providers as common carriers. 

President Trump today met with pharmaceutical industry lobbyists to inform them of his new plan that involves "lowering taxes" and "getting rid of regulations." 

Reporters seemed confused about how exactly Trump would legislate lower drug prices. Some felt that he was backing off an earlier pledge to allow Medicare to negotiate drug prices; others weren't so sure. As Sarah Karlin-Smith from Politico put it: "It was a very confusing statement, in an already very confusing speech…"

Did anybody else interpret Trump's comments on Medicare drug negotiations the way @mattyglesias did?

I did not interpret Trump's remarks as backing off pledge to legislate lower drug prices i.e. Medicare negotiation. Did I mis-hear?

As we've documented, the majority of major tech companies have reacted strongly to President Trump's executive order banning immigration from seven Muslim-majority countries. But there are some notable exceptions who have yet to chime in, despite being contacted by reporters from Politico and other outlets. Here's the list of those who remain conspicuously silent (including Palantir, which is not expected to comment since its cofounder and largest shareholder is Peter Thiel, who is one of Trump's senior advisors) and it will be updated as circumstances warrant:

• Oracle


• Palantir

• Verizon

• AT&T


• Sprint

Video game giant Nintendo Co. reported quarterly earnings yesterday, far surpassing estimates on the strength of the mega hit Pokémon Go. The Japanese company delivered a profit of 64.7 billion yen ($569 million) for the quarter and raised its full-year forecast to 90 billion yen for the fiscal year. That's up from prior projections of 50 billion. A weaker yen came in handy, too. Read more from Bloomberg here.

[Photo: Nintendo]

The online flower delivery market is buzzing with new companies; Bloomthat, Farmgirl Flowers, and UrbanStems have joined more established companies like 1-800-Flowers and Teleflora. 

Investors are optimistic that the startups have more room to grow. Yesterday, the Bouqs announced that it has just raised $24 million in Series C funding, bringing the total amount raised to over $43 since 2013. The company touts a more eco-friendly approach that involves a network of farmers around the world who only cut stems when a customer places an order, thereby eliminating waste. The Bouqs will use this funding to continue to innovate its supply chain. 

The tech giants are reportedly planning to file an amicus brief in support of a lawsuit challenging President Trump's executive order on immigration. Google, Airbnb, and Netflix are among the companies meeting today, according to sources cited by Reuters. Read the full story here.